With the hashtag Vocal for Local gaining momentum, it is high time to not only support but applaud our Indian fashion labels that have made wonderful progress and are giving stiff competition to various International brands in different segments like clothing, jewellery, footwear etc. These home-grown fashion brands are not only true to Indian vogue & style but the fashion they are bringing is rooted & quotient friendly to our culture! From bringing age-old Indian artisan technique into sharp to deriving inspiration from the country’s rich heritage of threading, combined with sustainable fashion, Indian labels have been making their way to our hearts and wardrobe.
Instead of shopping from the much-hyped fashion labels that might cost you a bomb, get your style right that too at the economical price with these Indian fashion brands:
Indian Fashion Labels to Shop From
1. Zariin – Wear Jewelry Everyday
Founded by two sisters Vidhi and Mamta Gupta, in 2010, Zariin has emerged as the leading Indian fashion brand in North and South America, Europe and the Middle East. Its pieces have been worn by the celebrities like Sonam K. Ahuja, Jacqueline Fernandes etc. This Indian fashion label is widely appreciated for its bold and sophisticated jewellery, which is uniquely crafted and creative incorporation of mesmerizing stones into luxury, contemporary and statement pieces. In addition to its jewellery collection for women, the brand also has a gamut of men accessories, including kurta buttons, cuff links etc. The brand has also featured in Harpers Bazaar India and Harpers Bazaar (international) for its unique collection.
2. JODI-Indian Fashion Brand for Men and Women
Founded by Gauri Verma and Karuna Laungani, fashion stylists turned to fashion designers with a wide range of ready-to-wear men and women clothes. Their collection is known for hand block prints and artisanal printing that would give any international brand a run for their money. In addition to its collection of western and traditional attires, the label has a huge collection of décor, lightings, stationery, furniture and lots more that you must check out at the link provided below.
Instagram Page: https://www.instagram.com/thejodilife/?hl=en
3. Esha Sethi Thirani-Premium Quality Apparels
This high-end brand should be your go-to place to shop for all your apparels that are inspired by celebrities look. It has timeless and empowering designs with a refreshing sense of simplicity. This women-oriented website has a wide range of women’s ready-to-wear collection that represents the amalgamation of contemporary silhouettes with traditional embroidery.
Instagram Page: https://www.instagram.com/officialeshasethithirani/
4. Basque- Affordable Luxurious Clothes
This home-grown brand focuses on understated, functional and contemporary fashion that reshapes basics. It has a massive collection of trench coats, tailored pantsuits, midi skirts and economical luxuries pieces for today’s age women. Do check out their latest collection-Introspect FW’19/20, which would surely up your style quotient.
Instagram Page: https://www.instagram.com/basque.in/?hl=en
5. Oceedee-Designer Shoes for You
Started by Neha Kumthekar and Anshul Sood in 2017, Oceedee is a one-of-a-kind online customizable, women-centric shoe design studio. Following their philosophy of “Simplicity is the ultimate sophistication”, the shoes at Oceedee are meticulously crafted with chrome-free and eco-friendly leather sourced from India itself. Each footwear is made with hands through age-old techniques that are passed from the generations of traditional artisans. From handcrafted heels to bellies, the label has a multitude of comfortable footwear for all age groups.
Instagram Page: https://www.instagram.com/oceedeeshoes/
6. KoAI-High on Trend and Non-Fussy Garments
This Indian fashion label has defined modern fashion in the most unique manner. The collection of KoAI brings ancient Indian fabric technique-Dabu Print. The label has given a nice makeover to age-old technique mixed with graphics to cater to fuss-free attire that one can wear in their daily routine. The material used by this Indian fashion label is chiffon, pure silk, satin and georgette. From traditional kurtis, bridal wear to western jumpsuits, pants, the brand has a mesmerizing collection of clothes for women that you can shop.
Instagram Page: https://www.instagram.com/koaiofficial/
7. Jolaa- Footwear that Reflects your Personality
Whether you want your feet to do all the talking with specially designed footwear or keep up with the theme, Jolaa should be your go-to destination. The footwear brand is known for its shoes with quirky prints and designs that would uplift your mood and look. Jolaa is UP based brand that has instantly gain popularity owing to products inspired by pop culture. Plus, each footwear is so comfortable that you would wish to repeat it with each of your outfits.
Instagram Page: https://www.instagram.com/somyagoyal_/
8. Doodlage-Environment Friendly Street Fashion Clothes
This brand has taken the fashion scene to another level with its mind capturing-high street fashion attires that are not only approved by the fashionistas but are also environmentally friendly. This Indian brand recycles post-consumer waste and converts them into a wide range of accessories and papers. Enter Doodlage now for all the latest editions.
Instagram Page: https://www.instagram.com/doodlageofficial/?hl=en
9. Urban Suburban-Stylish Holiday Clothing
Another Indian brand that is making head turns these days is Urban Suburban. This home-grown label was started in 2017. The label is famous for its holiday clothing that is not only stylish but equally comfortable. The label makes use of both Indian and Western textiles to give their garments high street fashion cuts.
Instagram Page: https://www.instagram.com/in.urbansuburban/
10. Zachi- Clothes According to Your Mood
Zachi is an economical alternative to the international brand Zara. The home-grown label has a vast collection of trendy silhouettes that too at an economical price. From crop tops to shirts and midi skirts to maxi skirts, you will find all the stylish yet practical clothing under one roof. The label is also available on many online shopping sites such as Amazon.
Instagram Page: https://www.instagram.com/zachistore
The love for fashion and keeping up with the latest trends has given way to many iconic fashion brands. Following their footsteps, today, we have several Indian labels that are doing wonders. Whether it’s a usage of the traditional technique of making clothes or footwear or working with Indian artisans, they are promoting the country in every possible way. Let’s give these Indian labels a big shout out and our support in a way to contribute to the Indian economy.