homegrown labels

With strings of festivals like Teej, Rakshabandhan, Ganpati, and wedding season around the corner, what could be the best time than this to stock up your traditional outfits. From sequenced lehengas to stunning sarees and gorgeous anarkalis to conventional ghararas, you have multiple options to embrace on upcoming occasions. While there are several fashion brands that would offer you modern designs, but if you are looking for contemporary designs blended with Indian heritage, then Homegrown labels will provide you with the options you are looking for. Below we have curated list of homegrown brands and designers that would definitely help you up to your ethnic style quotient.

Indian Fashion Labels for Ethnic Wear

1. Bunaai


As they say, ”Get your fusion game on fleek’’, Bunaai has a vast collection of traditional ready-to-wear dresses that would keep you rooted, plus give you that sheek look.  It was started in 2016 by fashion blogger Pari Choudhary, today the brand is synonymous with powerful yet casual wear for women.

This Jaipur-based brand uses experimental textiles, detailed craftsmanship and vibrant prints to design dresses, kurtis, jumpsuits, sarees and fabrics to choose from. In addition to their ethnic wear collection, the brand also has verities of smart accessories and traditional footwear.

The brand has recently collaborated with a well-known textile and handcrafted fashion brand, NakhreWaali, for their latest jewellery collection- BunaaI X Nakhrewali. The brand is also available on an online fashion portal – Nykaa Fashion and others.

Website: https://www.bunaai.com

Instagram Page: https://www.instagram.com/bunaai/

2. Rivaaj Clothing

rivaaj clothing

This is yet another homegrown brand that has won the hearts of many women with its minimalistic collection of ethnic wear. If you adore Rajasthani prints and patterns, this is the label that you should visit. The brand has it all from trendy yet traditional wrap maxi to much-in fashion gharara sets and comfortable loungewear to oxidized and kundan jewellery. Do check out their latest collection, and we assure you would not be able to resist yourself from  buying some of the best stuff.

Website: https://www.rivaajclothing.com/

Instagram Page: https://www.instagram.com/rivaajclothing/

3. GulaboJaipur by Saloni Panwar

gulabo jaipur

If you are looking for easy to style ethnic wear, then Gulabo Jaipur should be your go-to destination. It has a vast collection of Anarkali set, lehengas, and festive wear that would give you an effortless and traditional look without doing much. What makes this brand different from others is its choice of fabric,-cotton, and bold prints that are perfect for the summer wardrobe. Some of their collection that you must look at are Rozana and Gulbagh Jaipur, which has a variety of juttis.

Website: https://gulabojaipur.com/

4. Gulaal Creations

gulaal creations

One of the most sought after Indian fashion brands, Gulaal Creations is the perfect destination for women in search for fuss-free and fine clothes. The contemporary outfits like kurtis, dresses, maxis offered by this homegrown label will make you buy more. It has various traditional wear with tie-dye prints and sequenced garments that would give you a festive look without any hassle. The label also has a men and kids collection.

Website: https://www.gulaalcreations.com/

Instagram Page: https://www.instagram.com/gulaalcreations/

5. AdeebaJaipur

adeeba jaipur

Adeeba is famous for its wide variety of kurtis that are ideal for punctuating an Indian look. Whether you have to get ready for a festival or show up at the traditional function, Adeeba ethnic attire will never disappoint you. Ankit Jhalani started this Indian fashion label with the aim to provide quality clothing at an economical price. If you do not believe us, check out their Instagram page, and we are sure you would not leave the page before ordering a ethnic piece for yourself.

Instagram Page: https://www.instagram.com/adeebajaipur/

6. The Loom

the loom

Whether you are looking for luxe ethnic attire for the upcoming wedding or a traditional outfit that you can add to your wedding trousseau, you should visit the official website of The Loom. It has a classy yet traditional collection of Banarasi, Chanderi and other luxurious fabrics that would be perfect for any occasion. In addition to its suits and saree collection The Loom also has Palazzos, ready to wear blouses, kaftans, Jackets, accessories that would surely alleviate your look.

Website: theloom.in

Instagram Page: https://www.instagram.com/theloom.in/

7.  Karagiri


If you are a would-be bride or want to update your saree collection, then without giving a thought, visit Karagiri. The online fashion portal was founded by Pallavi Mohadikar Patwadi and Dr. Amol Patwadi. This Indian brand has sarees in almost all the fabrics, including Banarasi, cotton, Kanjivaram, Patola and many others, to name. You will be amazed to see the kind of saree collection this homegrown brand has. Besides 6 yard sarees that you can style in number of ways, Karagiri also has a plethora of salwar suits, stitched blouses and designer lehengas. Do not forget to check out their wedding collection that has sarees for all the functions!

Website: https://www.karagiri.com

Instagram Page: https://www.instagram.com/karagiri_ethnic/

8. Label Earthen

label earthen

Started by Priti Shekhar, a passionate fashionista turned into a celebrated designer; Label Earthen boasts off a retro collection that reminds of the ’70s and 80’s eras. Label Earthen’s designs are deeply embedded in our roots. Its bespoke collection of lehengas, kurtas, sarees and blouses will leave you awestruck, wanting you to buy them all.

Website: https://labelearthen.com/

Instagram Page: https://www.instagram.com/labelearthen/

 9. The Haelli

the haelli

Founded by the contemporary designer, The Haelli is all about handcrafted and hand printed ethnic footwear and sarees. Owing to the love this brand has received for its exclusively designed hand painted juttis, this Indian brand has also introduced its range of hand-printed sarees. Whether you are a working woman or someone searching for saree that are easy to wear and maintain, The Haelli should be your go-to destination. If you do not trust us, scroll through their Instagram page and you won’t stop yourself from agreeing with us.

Their peep Toe Juttis and pointed toes juttis are pretty in demand. These are a perfect amalgam of Indian heritage in the contemporary world. In addition to the quality, its sarees, juttis and blouses are available at affordable prices.

Website: https://thehaelli.com/

Instagram Page: https://www.instagram.com/the_haelli/

10. Suhino, Delhi


Stock up on some pretty traditional wear for the upcoming wedding or festivals from Suhino and you will not regret investing in. The Delhi-Based brand has a variety of contemporary clothes that you can style in different ways. From their vast collection, pleated coordinates are in huge demand, and their bridal-wear lehenga choli sets have breathtaking designs which will make your D-day extra special. Not just this, the brand, also customize the outfit just like the way you want your dress to be. For their latest designs checkout their Instagram page.

Instagram Page: https://www.instagram.com/suhino_official/


Indian fashion brands cover a vast range of traditional wear that represents the country’s vast culture, and the kind of range they offer is breathtaking. With the festive season ahead, do shop for your favourite ethnic clothes from above listed homegrown labels and add exclusive pieces to wardrobe that would remain n trend forever.

Garima Kaushis

Garima Kaushis

Garima is an enthusiastic writer from Gurgaon. Her content holds value and information which is sourced from her long writing experience. Through her writings, you can explore vistas over wide range of topics. She loves to share her experience and bond with people around her. Her favorite leisure day would include shopping, reading book, good food and movies.

More Posts

Garima Kaushis

Garima is an enthusiastic writer from Gurgaon. Her content holds value and information which is sourced from her long writing experience. Through her writings, you can explore vistas over wide range of topics. She loves to share her experience and bond with people around her. Her favorite leisure day would include shopping, reading book, good food and movies.

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